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Polish PMU brand
LIERA – A Polish PMU Brand with a Global Vision
LIERA combines professional permanent makeup pigments, advanced
education, international industry events and a growing community of
PMU artists, trainers, academies and business partners.
Created from real experience in permanent makeup, the brand develops
products, knowledge and opportunities for professionals who want to
grow their skills, reputation and business.
Polish roots. Global vision. Professional PMU.
One brand. Four connected areas of professional development.
LIERA has grown into a complete professional PMU ecosystem. Products,
education, community and industry events support one another and create
new opportunities for permanent makeup artists.
LIERA Pigments
Professional permanent makeup pigments for brows, lips, eyeliner,
colour correction and specialist pigmentation.
Liera Academy
Professional education for beginners, experienced PMU artists and
future trainers.
Liera Partners
A growing community of PMU artists, trainers, academies and brand
ambassadors.
International events
Championships, conferences, live demonstrations, exhibitions and
educational projects.
About the brand
More than a permanent makeup pigment brand
LIERA is a Polish PMU brand created for professional
permanent makeup artists who expect more than a product alone.
The brand combines permanent makeup pigments with practical education,
colour knowledge, specialist training, industry events and
international cooperation.
The knowledge used in LIERA products and educational programmes comes
from years of working with clients, analysing skin, creating
pigmentation techniques, observing healed results and training
generations of PMU artists.
This experience allows the brand to develop solutions that support
professionals during every stage of their career: from their first
training and first procedures to building an academy, personal brand
or local distribution network.
LIERA develops products, education and professional relationships that
help PMU artists grow with greater confidence.
help PMU artists grow with greater confidence.
A professional PMU world built around products, knowledge and people
Each part of the LIERA brand supports the others. PMU pigments are used
during training, live demonstrations and competitions. Artists receive
education, visibility and new opportunities to present their work.
LIERA Pigments
Professional pigment collections created for different treatment
areas, techniques and client expectations.
Liera Academy
Practical PMU education, long-term programmes, masterclasses and
online courses.
Liera Partners
Cooperation with ambassadors, trainers, academies and professional
salons.
Permanently Perfect
A bestselling professional textbook written by Katarzyna Liera for
permanent makeup artists.
I LOVE YOU PMU
International championships, conferences, lectures and professional
development.
LIERA × POPU
Professional PMU cartridges, machines and product sets for modern
permanent makeup work.
Founder of LIERA
Katarzyna Liera – experience transformed into a professional brand
The founder of LIERA is Katarzyna Liera, a permanent
makeup artist, international trainer, speaker, demonstrator and creator
of original pigmentation techniques.
She has been professionally connected with permanent makeup for more
than 18 years. Her experience includes performing treatments, teaching
future PMU artists, developing pigmentation methods and creating
educational standards.
Katarzyna Liera is also the founder of Liera Academy and the author of
the professional textbook
“Permanently Perfect – The Art of Permanent Makeup”.
Her approach combines technical knowledge with client analysis,
pigmentology, colour selection, skin awareness and a deep understanding
of healed results.
Katarzyna Liera has also appeared as a judge, lecturer and live
demonstrator at PMU events in Poland and abroad. She represents the
LIERA brand during international exhibitions and educational projects.
Professional PMU textbook
Permanently
Perfect
Professional PMU education
“Permanently Perfect” – a bestselling permanent makeup textbook
One of the most important educational projects created by Katarzyna
Liera is the book
“Permanently Perfect – The Art of Permanent Makeup”.
The publication was created as a comprehensive professional textbook
for people learning permanent makeup and for experienced artists who
want to organise and expand their knowledge.
- Permanent makeup foundations and treatment planning
- Pigmentology, colour theory and pigment selection
- Pre-drawing and pigmentation techniques
- Common mistakes and professional problem solving
- Photography, salon organisation and PMU marketing
English and German editions are planned as part of the international
development of the publication.
Professional permanent makeup pigment collections
LIERA pigment collections allow PMU artists to select colours for
different areas, techniques, skin tones and client expectations. The
range includes mineral, hybrid and specialist pigments.
Brow Pigments
Mineral and hybrid shades for powder brows, hairstroke techniques
and customised eyebrow pigmentation.
Pink Lip Collection
Fresh pink and rose shades created for natural, elegant and more
expressive permanent lip results.
Nude Lip Collection
Refined nude colours for subtle lip enhancement, natural effects
and individual pigment mixtures.
Education and cooperation at every stage of a PMU career
Liera Academy
Liera Academy provides professional permanent makeup education for
beginners, experienced artists and future trainers.
- Basic permanent makeup training
- Advanced brow, lip and eyeliner techniques
- Masterclasses with experienced trainers
- Long-term PMU education programmes
- Online courses and educational materials
- Preparation for PMU championships
Training combines theory with practical work, client analysis,
pigmentology, colour selection, skin awareness and evaluation of
healed results.
Liera Partners
Liera Partners is a professional cooperation project for PMU artists,
trainers, academies and salons connected with the LIERA brand.
- Promotion of artists and their work
- Educational and product support
- Participation in exhibitions and live shows
- International cooperation opportunities
- Access to brand projects and events
- Development of personal and professional visibility
The project is based on professional work with LIERA pigments,
quality, activity and a shared vision of modern PMU education.
Championships, conferences and live PMU demonstrations
LIERA develops professional industry events that connect artists,
trainers, judges, product brands and people building their careers in
permanent makeup.
I LOVE YOU PMU
International championships, lectures, expert panels and
opportunities for PMU artists to test their skills.
ALL STARS PMU SHOW
Live permanent makeup demonstrations presented by recognised artists
and trainers.
Liera LAB
Practical educational zones focused on pigments, colour, cartridges
and modern PMU techniques.
International development
From Poland to international PMU markets
LIERA was created in Poland, but its development is not limited to the
domestic market.
The brand is developing multilingual communication, international
distribution, professional education and cooperation with trainers,
academies, salons, PMU stores and distributors.
An important stage of this development was the presentation of LIERA
during BEAUTY Düsseldorf, where the brand introduced its pigments,
educational approach and live permanent makeup demonstrations to the
German market.
The next stages include broader cooperation in Germany, other European
countries and English-speaking markets.
- International distribution of LIERA pigments
- Cooperation with local PMU shops and wholesalers
- Partnerships with trainers and professional academies
- International ambassador and education projects
- Participation in trade fairs and professional events
- English and German educational materials
Professional PMU tools
LIERA × POPU – pigments, cartridges and modern PMU technology
LIERA also develops cooperation with professional manufacturers of
products and equipment used in permanent makeup.
The LIERA × POPU project combines LIERA permanent
makeup pigments with professional POPU cartridges, machines and
product sets.
- POPU OMNI V2 soft PMU cartridges
- POPU Clover firmer PMU cartridges
- Different needle configurations and diameters
- LIERA × POPU sets for brow and lip pigmentation
- Professional wireless PMU machines
The products are presented during tests, training, live
demonstrations and educational projects, allowing PMU artists to
compare working characteristics and select tools for their own
technique.
International cooperation
Grow with LIERA
LIERA is open to cooperation with PMU professionals and companies
interested in developing the brand in local and international markets.
We are looking for professional PMU stores, distributors, wholesalers,
academies, trainers, salons, event organisers and artists who want to
build long-term cooperation with the brand.
PMU stores
Introduce LIERA pigments and selected professional PMU products to
your local offer.
Distributors
Develop local sales, product education and professional brand
representation.
Trainers and academies
Work with LIERA pigments during training and create dedicated
product packages for students.
Brand ambassadors
Present your work, participate in brand projects and grow with the
international LIERA community.
Questions about the LIERA brand
Is LIERA a Polish PMU brand?
Yes. LIERA is a Polish professional permanent makeup brand combining
PMU pigments, education, industry events and international
cooperation.
Who founded the LIERA brand?
LIERA was founded by Katarzyna Liera, a permanent makeup artist,
trainer, speaker, creator of pigmentation techniques, founder of
Liera Academy and author of the professional textbook
“Permanently Perfect”.
What products does LIERA offer?
The LIERA range includes pigments for permanent brows, lips,
eyeliner, colour correction and areola pigmentation. The offer also
includes selected PMU cartridges, machines, accessories and
professional product sets.
What is Liera Academy?
Liera Academy is a permanent makeup education centre offering basic
and advanced training, long-term programmes, masterclasses and online
courses.
What is Liera Partners?
Liera Partners is a professional cooperation project for PMU
artists, trainers, academies and salons. It combines product
cooperation with education, marketing support and event
opportunities.
Are LIERA pigments available outside Poland?
LIERA is developing international sales and cooperation. The brand
is looking for stores, distributors, trainers and academies
interested in introducing LIERA pigments to additional markets.
Will the book by Katarzyna Liera be available in English and German?
English and German editions of “Permanently Perfect” are planned as
part of the international development of the publication.
How can I become a LIERA brand ambassador?
Candidates can complete the Liera Partners application form. Each
application is reviewed individually based on professional work,
activity, quality and compatibility with the direction of the brand.
How can a store become a LIERA distributor?
Stores, wholesalers and distributors can submit a cooperation
enquiry and provide information about their market, sales channels
and proposed form of cooperation.
Can a PMU trainer cooperate with LIERA?
Yes. Cooperation with professional trainers and academies may
include pigments for treatments and training, product packages for
students, product education, live demonstrations and joint
marketing activities.